Foster the Light

B R A N D I N G & W E B S I T E

Foster The Light supports children and families involved in foster care through mindfully-curated apparel and goods.

Not only do proceeds from sales fund critical foster care support, but the goods themselves shine light into our community with words of justice, encouragement, and love for all.

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As founder, Brooke Keeler, set to launch, she and I partnered to ensure her branding reflected her vision and the overall vibe of this unique boutique.

*Full disclosure, Brooke also happens to be one of my best friends—lucky me!
Support her work at fosterthelight.com.

BRAND PHOTOGRAPHY IMAGES BY: Hannah Ziegeler

behind the brand

Foster the Light’s logo is reflective of its mission to foster light and goodness
both within its local community and around the world.

Their e-commerce website was strategically designed to showcase Foster the Light’s rotating product collections, and help shoppers understand how each of these carefully curated goods gives back.

Shop + Shine

became the boutique’s simple and compelling invitation to help
shoppers Foster the Light with each purchase.

“As a new business with unique needs when it came to not only the design of the brand but also the website storytelling, Autumn was truly the only person who (seemingly effortlessly) was skilled enough to transfer my mind of jumbled thoughts and dreams into a flourishing and impactful reality.