After I Do
B R A N D I N G
After I Do is disrupting the wedding registry market.
Through personalized Newlywed Coaching packages, After I Do offers guests the opportunity to give a meaningful and lasting gift—and equips couples with the tools they need to start their marriage off right.
_
This innovative startup company needed professional branding to showcase their unique positioning and appeal to both brides-and-grooms-to-be and their friends and family, alike.
behind the brand
The Client came to me clear on their audience and value proposition. They had a rough idea for a logo, but its execution fell short of what brides and grooms expect from wedding industry brands.
I took their basic concept (a gift with an “infinity symbol” ribbon), simplified, elevated, and infused even more meaning into it.
• gift / ribbon = gift registry
• infinity = lasting marriage
• subtle “path” through the center = the journey of growing together
“I’m confident the time and money we invested with Autumn will pay us back in value well into the future.”
_
Dan Kennedy, Founder & CEO, After I Do
photography style
To own a unique niche in the saturated wedding market, I concepted a signature photography style that incorporated the context of wedding, but centers life after “I Do”.
Candid snapshots that capture a couple’s first year of married life—the good and the messy—are the primary After I Do brand images. Elegant photos of “the big day” play a supporting role, reminding couples there is more to marriage than a wedding.
This juxtaposition strikes the perfect note, inviting engaged couples to invest in the most important chapter of their live—After I Do.
“I understand, even as a startup, how critical developing a captivating brand is—it impacts everything. Launching from a solid foundation was important to us.
Autumn was focused on our goals and the needs of our audiences, and blew us away with her vision for our brand. It perfectly captures what we offer and elevates it beyond anything we could have imagined.”
_
Dan Kennedy, Founder & CEO, After I Do
INITIAL CONCEPTUAL DIRECTION
YOU MIGHT ALSO LIKE:
Foster the Light | Branding & Website
Al Amana Centre
| Case Statement
Steadfast | Branding & Website