Erin Braford
B R A N D I N G + W E B S I T E
Erin Braford equips businesses with the tools they need to get clear and consistent on their core message.
She recently recognized a shift in her audience and a desire to elevate her presentation to match the quality of work she delivers. She knew her visual identity and key messages needed to evolve to reflect that shift, and invited me to help her put her best foot forward.
“Autumn is an excellent designer and a distinctly strategic and intentional thought partner.
In my experience in this field, brand work challenges heart and mind along the journey—especially as a founder. What impresses me most about working with Autumn is her ability to listen and respond in ways that create more clarity.
When the waters are murky, she's got flashlights in both hands.”
–Erin Braford, Founder, CEO
strategy sets the stage
Erin and I both understand that impactful communication starts with an audience-centered strategy.
It was a joy to be a thought partner with her as we:
• focused on what her audience cares about most
• honed a distinct promise and proof points
• mapped out her signature approach, helping clients know what to expect
clear & distinct messaging
From that strategic foundation, we crafted messaging that makes it clear to Erin’s audience what and how she delivers.
We codified it all into a helplful guide so Erin can stay anchored to her key messages and communicate consistently at every touchpoint.
a fresh identity
Erin’s new logo clearly articulates her promise to help teams get clear on their core message and communicate it consistently.
I concepted a direction that balances Erin’s on-point expertise while staying true to her candid, invigorating style. We found ways to amplify her results and connect with potential clients through the vibrancy and vulnerability she’s known for.
In the end, Erin’s newly transformed brand achieves her goal of leaving both her and her audience feeling re-centered and re-energized.
BEFORE
⬇
NEW BRAND IDENTITY
WEBSITE
“My library of new brand visuals and refreshed messaging is like a treasure trove. When I'm feeling a little overwhelmed about how to show up on social media, sales calls, etc., I go to my brand library or even reread my website, and I instantly feel clear and ready to share that message with others.
I feel confident and energized to put my name and work out into the world. My brand is ready to be seen on larger platforms and in bigger rooms.
Autumn was the person I knew I could trust to guide me through all the decisions that needed to be made and I couldn't be happier with the outcome.”
–Erin Braford, Founder, CEO
PHOTOGRAPHY STYLE & DIRECTION
Image credit: Journey Seven Media
SOCIAL MEDIA
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