Al Amana Centre
C A S E S T A T E M E N T
Al Amana Centre an interfaith peace-building organization rooted in Oman. For more than a century, they have created safe spaces and diverse encounters for people of all faiths seeking to build sustainable peace.
Their development team needed a leave-behind communication piece for high-end donor meetings. Our goal was to create a case statement in both print and digital formats that showcases AAC's distinct methodology, highlights their long-standing impact, and invites donors into sustainable partnership.
behind the design
I provided a strategic narrative and pagination plan for the case statement—laser focused on its audience—and worked with my favorite copywriter to generate concise and compelling messaging.
For the design, I was able to take creative license to expand AAC's existing and minimal brand elements (namely their logo and the colors colors brick red and black) to create a rich and invitational design direction for the case statement that holds both what is true today about their brand and casts a fuller vision of what it could be (enriched color palette, new pattern graphic and icons, refreshed typography).
“Autumn listened well, synthesized what she heard us saying in ways that we had not been able to articulate previously, and delivered a high quality product. Autumn melded for us professionalism and personal attention.”
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Josh Bode, Director of Operations and Ecumenical Affairs
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