Kids Belong
B R A N D I N G C O N C E P T
Kids Belong—a nonprofit serving West Michigan—is on a mission ensure there are enough families to take in every kid who needs a home. They needed a brand identity that matched their compelling work.
behind the brand
This family-focused brand concept makes clear the promise that kids belong in families. From the clean and inviting brandmark to the warm and joyful color palette and graphics, every element speaks to the benefits foster families offer kids: to thrive, to grow, and to heal.
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